Charities need our help.
Many charities exist to fix a shortcoming of something the government is unable to provide - a very different scenario to why for-profit businesses exist. However, many of their challenges are the same. They still need to do: marketing, accounting, social media, etc.
The more time charities invest into other areas, the less time they can spend providing their service and support the vulnerable. Time is money and unfortunately, only a small percentage are fortunate enough to have the luxury of government funding. Therefore it is essential for the survival of a charity to ensure they streamline their processes and be as efficient as possible.